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Saturday, 4 December 2010

Nudge or fudge? Public health fears as Lansley retreats from regulation

Tougher regulation of junk food, smoking and cheap alcohol cast aside as Government prefers to ‘encourage’ better public health

By Martin Hickman, Consumer Affairs Correspondent

Saturday, 4 December 2010

The Health Secretary, Andrew Lansley has declared his intention to press ahead with 'nudges' to change behaviour rather than continue the 'nannying' approach taken by Labour

Alamy/ Getty Images/ Rex Features

The Health Secretary, Andrew Lansley has declared his intention to press ahead with 'nudges' to change behaviour rather than continue the 'nannying' approach taken by Labour

Doctors and academics are increasingly concerned that the Coalition is rolling back measures to combat high consumption of junk food, alcohol and cigarettes, and will fail to overhaul Britain's record as one of the fattest, unhealthiest countries in Europe.

The Health Secretary, Andrew Lansley, formerly a director of a marketing company with junk food clients, has declared his intention to press ahead with "nudges" to change behaviour rather than continue the "nannying" approach taken by Labour.

In the latest disappointment to health professionals, he is reconsidering a ban on the display of tobacco products due to take effect next year – which campaigners say would help prevent children from joining the 80,000 killed annually by smoking. The Government has also delayed detailing a proposed ban on "below cost" selling of alcohol designed to tackle cut-price supermarket promotions.

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