Saturday, 4 December 2010
Disney Enterprises Inc.
A scene from 'Tangled', Disney's latest re-telling of a classic fairy tale
It is the most expensive animation ever made and the 50th work to be produced by Walt Disney Animation Studios. Now Tangled, a re-telling of the Rapunzel fairy tale, could knock the latest Harry Potter film off the top of the US box office.
The $260m (£165m) animation, to be released in Britain in January, retells the Brothers Grimm story using three-dimensional animation and an updated script. The Hollywood Reporter said yesterday that the film narrowly managed to unseat Harry Potter and the Deathly Hallows, Part 1, from the top spot at the US box office last weekend and predicts it could out-perform the Harry Potter film this weekend. The industry newspaper said that while the Harry Potter installment took $50m last weekend, Tangled, released a week later than Harry Potter last month, took $49m during the same period.
The secret of the movie's success, critics claim, is its polished updating of the traditional story. While the new film's titular character has the Grimm story's long hair, most of the other details have been changed. "It's a traditional fairy tale with a very engaging contemporary twist," said Justin Johnson, head of children's programming at the British Film Institute, which will be screening all of Disney's animations, including Tangled, next year. "It has a sassy heroine, who isn't grating, but is amusing, and it translates the classic animation feel of Disney's golden age in the 1940s and 1950s using all the computer-generated technology to make it very modern."
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