Was this the video that cost us? The very un-English presentation screened to FIFA delegates

By Paul Harris
Last updated at 3:35 PM on 3rd December 2010

Gosh, didn't we look global.

So multicultural, so diverse. And we didn't want to host the World Cup just for ourselves, of course. Oh no. You had only to look at the video presentation for England's bid to realise that.

Selfless, that's us. Doing it for the greater good of the world. You could see it in the faces the film featured from locations all around the planet - and, if you were quick, in a couple of backdrops of Blighty.

Scroll down to see the video shown to FIFA

A Liverpool supporter shows his colours in a tuk-tuk: A still from England's promotional video, which showed people around the world celebrating our national game

In this South African sequence a boy and girl head for the street to play a game of football

But where were the famous sights that thousands would have expected to enjoy when they flooded through our ports and airports in 2018? The smiling British Bobby... our legendary cuisine... a bearskinned guardsman or two.