Ground of box office battle in new year movie season

12-28-2010 08:37 BJT

Watch Video

Play Video

Behind the four big new year movies are China's most bankable directors. The fierce competition with each other has also contributed to the hot sales at the box office. One popular cinema the front line of the battle.

Pay a visit at one of the most popular cinema in western Beijing on the weekend, you'll find the sequel of "If You Are The One" and "Let the Bullets Fly" have taken up 66 of the total 70 releases in one day.

How many viewers watch a film today will determine the number releases it will get tomorrow.

So what impacts the audience's choices?

Movie Goer, said, "The trailer. An attractive trailer is alluring. "

Movie Goer, said, "My first impression on a film comes from its trailer. Then it's the comment of my friends who watched it."

Behind the four big new year movies are China's most bankable directors. The fierce competition with each other has also contributed to the hot sales at the box office.

Lu Yang, Release Manager of BJ Jackie Chan Cinema, said, "The first step of a successful publicity of a film is kicked off by its trailer. However, the quality of the film is the key. Running a long and profitable box office depends on the comments of the movie-goers and the critics. "

Many insiders believe that China's movie industry has entered a period of phenomenal growth. The growth rate of the box office averaged 30 percent in recent years, a record level in world movie history, but movie lovers sincerely expect that the growth is not only on the numbers but the quality.